What are cookies? What’s changing? What isn’t changing? This article brings you up to speed including a tour of Amazon’s solutions.
Resources
Artificial Intelligence and the Amazon Ecosystem
Advertising without Cookies
Considering the best way to target advertising without cookies? Ladipo Fagbola and Andy Parr outline the alternatives.
Amazon Shopping on Mobile vs Desktop
Mobile is on the march, with most Amazon purchases completed on mobile rather than desktop. Read on to find out what this means for ads and listings.
Marketing in tricky economic times
Although the UK is now officially out of recession, there are still difficult choices to be made by marketers. Click for our view.
A quick guide to amazon advertising
Understanding Ad Attributed Sales
Ad attributed sales on Amazon are measured at Brand Halo level. This means the product sold may not be the same as the product advertised. Here’s why that matters…
Measuring what matters in Amazon Advertising
We need to talk about automated ad targeting..
Amazon’s automated ad targeting has its place, but over-reliance on this tool can lead to poor results and disappointed advertisers.