Amazon Climate Pledge Friendly Badges highlight products sold on Amazon that meet sustainability standards that support Amazon’s commitment to preserve the natural environment and achieve net-zero annual carbon emissions by 2040.
There are currently 54 different Climate Pledge Friendly Badges available to obtain in the UK. 52 of these Badges are certified by trusted 3rd parties of Amazon. In addition, Amazon has its own Climate Pledge Friendly Badges – Pre-owned Certified and Compact by Design.
How to obtain a Climate Pledge Friendly badge
The first option, in order to earn an Amazon Climate Pledge Badge, is to secure one of the recognised third-party certifications. These include licenses such as the Soil Association, Fairtrade Foundation, GOTS (Global Organic Textile Standard) or Carbonfree. You can find a full list of qualifying certifications here. Amazon continuously evaluates the certification landscape to ensure that they choose partners best placed to deliver high sustainability standards.
Compact by Design is structured slightly differently. The aim of this certification is essentially to improve supply chain efficiencies by shipping less air/denser product. Each eligible product category will have different standards for this, but the aim is to ship more ‘uses’ (servings, items, washes etc) in a smaller amount of space than the category standard. Packaging that stacks together neatly and denser product formulations are rewarded in this system. There is a calculator tool available here.
Amazon’s own Pre-owned Certified products are items that have been returned or sold back to Amazon. On receipt, they are inspected, cleaned and (if applicable) repaired to excellent functional standards before being offered for resale on the platform, backed by the Amazon Renewed Guarantee.
Once your product has acquired one of the 54 certifications, you may need to submit proof of certification to Amazon. Be mindful that whilst the Amazon part of this process is free, there are often fees for the third-party certifications. The Compact by Design and Pre-Owned Certified certification is free.
Benefits of a Climate Pledge Badge
The main reason for certifying with an Amazon Climate Pledge Friendly badge is that shoppers are looking for sustainable products. This excerpt from Amazon’s document explaining the program provides some key statistics about consumer motivation from 2023.
In order to make sure that the badging system is effective in highlighting sustainable products to shoppers, Amazon has created 22 product discovery features associated with Climate Pledge Friendly Badges. Some of the discovery features include:
- Climate Pledge Day
- Dedicated home page for Climate Pledge Friendly products
- Climate Pledge Badges on product detail pages
As a result, products with this certification have seen an average of 10% increase in product page views, according to Amazon data.
Conclusion
Products with genuine sustainability credentials can communicate these effectively via the Amazon platform. Amazon will highlight both the certifications and also the impact in terms of the benefits to people and planet. The additional support provided to these products through events and a dedicated storefront makes them even more visible to concerned shoppers.